Athletes Kitchen - Social Media Design & Strategy

The social media direction for Athletes Kitchen was built around simplicity and energy, combining bold typography, minimal compositions, and high-contrast color palettes inspired by the brand’s signature beige and red tones.

Each post was crafted to balance aesthetic appeal with clarity — highlighting new menu launches, opening announcements, and seasonal campaigns. The focus was on visual storytelling through clean food photography, soft shadows, and natural lighting to emphasize product freshness.

The result is a cohesive feed that aligns the brand’s aesthetic across Instagram, delivery platforms, and print — making Athletes Kitchen instantly recognizable within the UAE’s health food space.